The framing that rallies your base can harden the middle.
A ballot measure, an issue campaign, a coalition letter, the launch rally. Presaga builds a simulated audience from the people the message actually has to move — your base, the undecided middle, the organized opposition, the reporter covering the file — lets them react to each framing, and hands back a briefing on which one lands, which one hands the other side a quote, and what to change while you can still change it.
Write the message — or just tell it what you're asking people to do. A simulated audience of supporters, opponents and the people in the middle reads it and reacts. You find out which version moves the middle without losing the base, before a single volunteer knocks a door.
The campaigns where framing decides the outcome.
A campaign rarely fails because the idea was wrong. It fails because the framing rallied the wrong people, missed a partner, or handed the opposition a line.
Ballot measures
Referendum and initiative campaigns where one framing wins the middle and another sends it home. Test both before the literature is printed.
Issue campaigns
Advocacy pushes where you need to know which argument earns support, which one only comforts the people you already have, and which one backfires.
Coalition messaging
A shared message that has to hold across partners with different priorities — and not cost you one of them on the day it launches.
Community initiatives
Local fights where the people closest to the issue respond first and loudest, and where one street's win reads as another street's loss.
Opposition mapping
See where resistance concentrates and which of your own lines the other side is most likely to lift and use against you.
Launch and mobilization
The first big push, where the framing you choose sets the tone volunteers repeat at every door for the rest of the campaign.
Three products. One engine.
All three run on PRISM. They show how people are likely to react — they do not tell you what will happen, and they are not a poll of your electorate. Pick the one that matches the moment the campaign is in.
Presaga Campaign
The launch message, the doorstep script, the coalition statement. Campaign compares framings across your base, the middle and the opposition — and never invents a promise, an exemption or a number to make the ask easier.
Presaga Pulse
The thread under the local news story, the community group arguing about your campaign without you. Pulse reads it, finds where else it lives, plays it forward, and tests stepping in against staying out.
Presaga Crisis
When the campaign turns defensive — an accusation, a story about your funding, a volunteer's post. Crisis drafts the response from your facts, tests it, and revises it on what the test found.
What goes in, what comes out.
One illustrative example for each product, written to the shape of a current Decision Report — the situation as a customer would type it, and the call as the report delivers it.
A recall statement, tonight
Five sentences about a lab result in — a statement drafted, tested and revised out, with the sentence to cut named.
See the example →A price increase, announced
The email and the brief in — refine first, with the line that lands, the line that doesn't, and the discount not to invent.
See the example →A thread turning on a town
A link and one sentence in — where it's heading, who's carrying it, and whether replying helps or hurts.
See the example →What a briefing tells you before the first door.
The call first — launch, refine, or rethink — then the reactions and disagreements it rests on.
- Which framing moves the middleThe versions compared side by side, with the reactions behind each one, so you can see what the winning framing costs you elsewhere.
- The line the other side would quoteThe sentence most likely to be lifted out of your own material and used against you — named before it's printed.
- Who is persuadable, and on what termsWhich groups are open, what they would need to hear, and which ones are already gone.
- Where the coalition splitsThe wording that holds for one partner and reads as a betrayal to another, found before the joint release goes out.
- Where the reviewers disagreedThe disagreement is printed, not resolved for you. On a contested issue a divided room is the honest answer.
- What would change the callEach finding names the observable event that would reverse it — the watch-list for the first week after launch.
Message tests and opposition work stay in Canada.
Your framing tests, your read of the opposition and your coalition strategy are the documents you would least like to see forwarded.
Your account, documents and reports are hosted and stored in Canada, encrypted at rest. On the standard service the AI model that processes your content runs outside Canada; if your rules require in-country processing end to end, we run PRISM for you on dedicated Canadian hardware as a private deployment.
Run it again when the ground shifts.
An endorsement lands, the opposition changes tack, a story runs. Run the message again and the new report opens with Since your prior run — what got resolved, what's new, and how confidence moved and why.
Read it in the app, send a coalition partner a secure link, publish it to your own branded portal at your own address, download the PDF for the steering committee, or listen to the audio briefing between events.
Live from the catalog — what the app charges today.
Every name, description and price below is read from the same catalog the app bills from, at the moment you load this page. Change a product in the back office and this page changes with it.