Multi-perspective reasoning
PRISM holds many stakeholder viewpoints in mind at once — not one average opinion, but the real range of how people will respond.
PRISM is the engine behind both Presaga products. It examines your situation through many stakeholder perspectives at once, surfaces where they converge and clash, and returns an evidence-based briefing you can act on — likely reactions, key risks, and recommended actions.
Most organizations rely on internal assumptions, small focus groups, consultants, or instinct. PRISM turns stakeholder-perspective analysis into a repeatable, evidence-based process — so the same rigor applies every time, not just when the budget allows.
PRISM holds many stakeholder viewpoints in mind at once — not one average opinion, but the real range of how people will respond.
Every result comes with a reading of how sure PRISM is, so you know which findings to lean on and which to probe further.
PRISM stress-tests its own conclusions, surfacing the counter-arguments and weak points before your real audience does.
Results are structured for people to read, question, and sign off on. PRISM informs the call — your team still makes it.
Hosted and stored on Canadian infrastructure by default, with private and dedicated in-country inference available for sensitive work.
PRISM doesn't give you one flat opinion. It examines a situation through distinct analytical layers, each tuned to a different way reactions take shape. Every report draws its findings across the layers below.
PRISM evaluates reactions across three distinct influence environments: Velocity™ for rapid public response, Terrain™ for community discussion, and Echo™ for person-to-person influence.
The engine that powers Presaga Crisis and Presaga Campaign — coordinating every layer below into one structured, evidence-based briefing.
Models rapid public reaction, amplification, and narrative spread — how quickly a message is picked up and how the story around it takes shape.
Models community discussion, stakeholder deliberation, and issue development — how groups weigh in and how an issue matures over time.
Models person-to-person conversation and word-of-mouth influence — how a message travels and shifts as people relay it to one another.
Emerging narratives and themes — surfacing the storylines beginning to form before they break.
Message adoption and persuasion strength — how firmly a message lands and takes hold.
Long-range scenario exploration — looking further out to map how a situation could unfold over time.
Signal, Resonance, and Horizon are on the PRISM roadmap and are not yet available.
PRISM is built for the moments that don't get a second take — crisis communications, public policy, community engagement, organizational change, reputation management, and strategic messaging.