Evidence you can check
Every finding points at the specific simulated reactions it came from — you can follow any conclusion back to what produced it. A claim that can't be traced to evidence is dropped and counted, never smoothed into the prose.
Three products · One engine · Built in Canada
See how people are likely to react before you say it.
A dress rehearsal for anything you're about to announce. Presaga builds an AI-simulated audience of the people who will actually hear it — your customers, your staff, residents, the press, the regulator — lets them react, and hands you a plain-English briefing on how it lands and what to change.
Built for whoever has to write the announcement: the communications lead, the founder, the town clerk, the consultant.
A briefing about a minute after a short conversation
a briefing, or each in a -packcurrent pricing
Hosted and stored in Canada
In plain terms
It's a dress rehearsal for an announcement. An AI-simulated audience reacts to what you're about to say, a second set of AI reviewers argues about what those reactions mean, and you get a written briefing you can check — before the real audience ever sees it.
Three products, one engine
Three questions. Three moments.
Every one of them runs on PRISM. Pick the one that matches the moment you're in.
Something happened
Presaga Crisis
A recall, an outage, a breach, a layoff, a story that's about to break. See how everyone who matters is likely to react to what you're about to say — and get the statement drafted, tested and refined before you say it.
In: what happened, in your words→Out: the call, the statement, the evidence
Explore Presaga Crisis →
You're about to say something new
Presaga Campaign
A launch, a price change, a policy, a consultation, a campaign line. See who's enthusiastic, who's cold, which lines land and which backfire — before the budget is spent.
In: the message, or just the decision→Out: launch, refine, or rethink — and why
Explore Presaga Campaign →
People are already talking
Presaga Pulse
A thread, a comment pile-up, a story with a life of its own. Pulse reads it, finds where else it lives, plays it forward, and tests stepping in against staying out — then keeps reading as it moves.
In: a link and one sentence→Out: where it's heading, and whether to step in
Explore Presaga Pulse →
Why PRISM
Any AI will tell you how it'll go. PRISM shows its work.
A general-purpose AI writes the statement in seconds, fluently, with exactly the same confidence whether it's right or badly wrong. PRISM was built for the opposite job: to make its own answer checkable.
A confidence reading that can only be lowered
Confidence is a reading computed from what the evidence supports, and it can only be lowered. A contested situation gets a low reading with the reasons beside it. That's the system telling you the truth, not failing.
Disagreement on the record
A panel of AI reviewers in named seats — the Devil's Advocate and the Evidence Checker in every product, plus the seats that product needs — argues over what the reactions mean. Where they split, you read both sides. A divided room is information.
Every finding says what would prove it wrong
Each conclusion names the observable, datable event that would reverse it. Those become your watch-list for the first days after you act — and the questions we ask you afterwards.
On the record, and scored
A finished report is sealed the moment it's delivered — its fingerprint is recorded, so it can't be quietly rewritten to look right later. Then we ask what actually happened. That builds a track record of where PRISM was right — one nobody can retrofit.
It writes the statement, then tests it
Arrive without a draft and PRISM proposes one built only from your facts — never an invented promise, discount, or apology. It tests the draft, revises on what it found, and hands you the finished statement with the evidence attached.
The usual way
How organizations find out today — and what it costs them.
The traditional methods are slow, expensive, and mostly tell you what a room of your own colleagues — or a dozen strangers — think. Most of them only work after the fact.
| How people usually find out | What it costs | How long it takes | Whose opinion you actually get | Before or after? |
|---|---|---|---|---|
| Crisis tabletop exercisea scripted rehearsal run by consultants — your own staff play the parts for half a day | US$25,000–40,000 per exercise; from US$7,500 for a one-day | 4–6 weeks to design (8–12 for a full-scale simulation); four to six hours to run | 20–30 of your own staff playing roles | Before |
| Focus groupsmessage or concept testing | US$7,000–20,000+ per group | Weeks — recruit, field, analyze | 6–8 people per group, whoever showed up | Before |
| Public opinion pollcommissioned by a federal public body — Canadian contract values | about CA$65,000–106,000 per study | About three weeks in field, longer to report | 1,500 people answering closed questions by telephone | Before |
| Social listening toolsmedia monitoring | US$99–699 a month mid-market; US$1,499+ enterprise | Continuous | Nobody's, in advance — it counts posts that already exist | After |
| A PRISM briefingPresaga Crisis · Campaign · Pulse | a briefing, or each in a -packcurrent pricing | About a minute, after a short guided conversation | An audience built from your stakeholders, a panel of AI reviewers that argues, evidence you can check | Before |
Industry estimates from published sources, 2023–2026. Currencies as published — US, Canadian and UK figures are not converted. Prices vary by market and scope. Every figure and its source is on the Compare page.
What goes in, what comes out
A few sentences in. A briefing out.
An illustrative example, written to the shape of a current Crisis Decision Report — the situation as a customer would type it, and the call as the report delivers it. One example for each product is on the Examples page.
What goes in
A lab result at 4:40, and nothing written
A batch of our chilled dip tested positive and has to come off shelves. About 9,000 tubs shipped to grocery stores in three provinces between the 8th and the 14th. Our largest retailer knows and is clearing it overnight; the inspection agency has been notified. We have had no illness reports. We have no statement and we need one tonight.
What comes out
A Crisis Decision Report — with the statement drafted, tested and revised
The Call · illustrative
Publish tonight, and lead with the batch codes. The audience that matters in the first twelve hours is the person standing in their kitchen holding the tub, not the trade press. Open with the batch codes and best-before dates, then the symptom to watch for and how long it can take to appear, then what to do with the product and how the refund works. Say what you know, and name what you do not know yet. Name the inspection agency you notified, and give a direct line with a person's name on it. Cut the sentence beginning “we take food safety seriously” — every segment read it as the company talking about itself while they were working out whether their child will be ill.
- The Call
- Operating Reality
- Who's Reacting
- What's Spreading
- Recommended Response
- What to Avoid
- Evidence & Confidence
- Your Original Input
Run one on your own situation →
Illustrative example — the report structure is real
How it works
From a situation to a decision-ready briefing in four steps.
STEP 01
Tell it what's going on
A few sentences in your own words, a draft if you have one, a link if the conversation is already out there. A short guided conversation fills in the rest — mostly by clicking.
STEP 02
PRISM builds your audience
A simulated population built from your stakeholders — customers, employees, residents, journalists, regulators — including the real public bodies your situation pulls in.
STEP 03
They react. Then it's argued.
The audience reacts to the actual material. A named panel of AI reviewers argues about what the reactions mean, and a reviewer whose job is to break the draft attacks the conclusion.
STEP 04
You get the Decision Report
The call, the evidence, the disagreements, what would change the call, and an honest confidence reading. Read it, share it from your own portal, download it, or listen to it.
Keep your data
Most AI services ask you to take their word for where your data goes. Presaga hosts and stores it in Canada.
Your account, documents and reports are hosted and stored in Canada, encrypted at rest. On the standard service the AI model that processes your content runs outside Canada; if your rules require in-country processing end to end, we run PRISM for you on dedicated Canadian hardware as a private deployment. Encryption at rest means a stolen file or backup is unreadable. It isn't an option you switch on; it's how the whole thing is built.
Canadian data residency
Presaga runs on dedicated Canadian infrastructure we control. Your inputs, reports and history are hosted and stored in Canada.
A private deployment when the rules require it
For work that must never leave your walls — regulated, classified, or simply sensitive — PRISM can run on dedicated hardware in Canada, or inside your own building, so the AI processing itself never leaves the country.
Security review available
Source-code review can be arranged for enterprise customers as part of a security or procurement assessment — so your team can verify how data is handled rather than take our word for it.
Who it's for
Anyone who has to say something that matters to a lot of people.
Founders and communications teams. Towns and public agencies. Consultants and agencies who advise all of them. The engine is the same; the door is different.
Who it's for
Communications teams
Pressure-test the crisis statement, the executive memo, the launch — before you publish.
See how →Who it's for
Municipal governments
Know how residents are likely to react before the consultation, the budget vote, or the hard announcement.
See how →Who it's for
Public agencies & Crown corporations
Test the public mood before a policy rollout, a rate change, or a regulatory announcement.
See how →Who it's for
Advocacy & community campaigns
Test your message and map the opposition before you launch a ballot measure or coalition push.
See how →Who it's for
Consultants & agencies
Add a defensible evidence step to client work, delivered under your own brand on your own portal.
See how →Solution
Employee communications
A restructuring, a merger, a policy change — know how your people are likely to take it before you announce it.
See how →Solution
Public consultation
Zoning, transit, budgets, facilities — read the room before the open house, and know where the opposition forms.
See how →
Early Adopter Program
We'd rather earn our references than invent them.
A small number of organizations run PRISM on real challenges, get complimentary credits for meaningful feedback, and have a real say in what gets built next.
Plans and prices
Live from the catalog — what the app charges today.
Every name, description and price below is read from the same catalog the app bills from, at the moment you load this page. Change a product in the back office and this page changes with it.