Built for Communications Teams
Before you publish a crisis statement, send the executive memo, or launch the campaign, see how your audiences may react. PRISM is a simulation system that lets in-house comms teams pressure-test the message in private — on Canadian infrastructure, with your data under your control.
You draft in a room. It lands in the world.
The hardest part of any statement isn't the words you choose — it's how the people receiving them actually hear them. Most teams draft, send, and learn how it landed only after it's irreversible. PRISM lets you see how your audiences may react before you go out, so the surprises happen on your screen instead of in the coverage.
The moments you only get one chance to land.
These are the high-stakes communications where teams pressure-test the message first.
Crisis statements
Recalls, incidents, and controversies where the first statement sets the tone for everything that follows.
Executive messaging
Leadership communications where credibility is on the line and one phrase can undercut the whole message.
Restructuring & layoffs
Workforce news where tone, timing, and fairness shape how everyone who stays responds.
Brand & campaign launches
Launches where you want to know which framing gains traction and which one quietly falls flat.
Reputation moments
Sensitive situations where audiences are watching for the wrong note, not the right one.
Policy & change announcements
Internal and external shifts that need buy-in — where the framing decides the reception.
Two products. One simulation engine.
Both PRISM Crisis and PRISM Campaign are simulation systems, not prediction systems — they help you see how people may react, not tell you what will happen. Choose the one that fits the moment in front of you.
PRISM Crisis
For the difficult statement — a recall, an incident, layoffs, a controversy. See how stakeholders are likely to react before you publish, where backlash concentrates, and which line breaks first.
Explore PRISM Crisis →PRISM Campaign
For launches, executive messaging, and campaigns — test where support holds, where resistance forms, and which framing earns traction before you go live.
Explore PRISM Campaign →Real output. Not a mockup.
These are real, unedited PRISM reports — shown exactly as a client receives them, with cited evidence and a confidence reading. The same engine pressure-tests your own statement or launch.
Transit incident
A weekend-service crisis. PRISM models how riders, the community, and officials may react — and which framings hold up — before a statement goes out.
Open the report →Municipal bond referendum
A district tests a major campaign. PRISM surfaces an equity concern the release never mentioned, plus where the message meets resistance.
Open the report →Your draft never leaves Canada.
The statements your team handles are some of the most sensitive documents in the building. Your drafts, talking points, and every result are processed on sovereign Canadian infrastructure with full data residency — never sent to US-hosted APIs, never routed through foreign jurisdictions. Your data stays under your control. That isn't a setting. It's the architecture.
