You draft it in a room. It lands in the world.
Sign-off is at four, the reporter has called twice, and the only people who have read the draft are the people who wrote it. Presaga puts the statement in front of a simulated audience built from your own stakeholders — customers, staff, the journalist on the story, the regulator who has to be seen to act — and hands back a briefing: how it is likely to land, which sentence does the damage, and what to change while you can still change it.
Paste in the draft, or just say what happened. A simulated audience of the people who will actually read it reacts, a panel of AI reviewers argues over what those reactions mean, and you get a briefing you can check — plus a version of the statement you can send.
The drafts you only get one chance to land.
Every one of these is a document that leaves the building and can't be recalled. These are the ones teams test first.
The holding statement
A journalist has called and you have twenty minutes. Test the holding line, the full statement, and saying nothing yet — and see which one the AI reviewers actually support.
Recalls, incidents and outages
The first statement sets the tone for everything that follows it. Find the phrase that reads as blame-shifting before your customers and the regulator do.
The all-staff message
Staff read it before the market does and forward it within the hour. See how the people who stay receive it, not only the people it is about.
Executive messaging
The apology, the town-hall script, the letter that goes out over a signature. One sentence can undercut the whole message and nobody in the room hears it.
Launch and campaign lines
Compare framings before the media buy is committed — which line earns attention, which one quietly falls flat, and which one hands a critic a quote.
Policy and price changes
A change customers feel personally, where the explanation matters as much as the decision — and where a missing sentence becomes the story.
Three products. One engine.
All three run on PRISM. They show how people are likely to react — they do not tell you what will happen. Pick the one that matches the draft in front of you.
Presaga Crisis
The statement that has to go out today. Describe the incident in your own words; Crisis drafts the statement from your facts, tests it against the people who are likely to read it, and revises it on what the test found.
Presaga Campaign
The launch, the price change, the executive memo, the campaign line. Campaign compares framings across the audiences you're trying to move, and it never invents a discount or a perk to make the message easier.
Presaga Pulse
The comments under the post, the thread somebody sent you at 9 p.m. Pulse reads it, finds where else it lives, plays it forward, and tests replying against staying out — then keeps re-reading as it moves.
What goes in, what comes out.
One illustrative example for each product, written to the shape of a current Decision Report — the situation as a customer would type it, and the call as the report delivers it.
A recall statement, tonight
Five sentences about a lab result in — a statement drafted, tested and revised out, with the sentence to cut named.
See the example →A price increase, announced
The email and the brief in — refine first, with the line that lands, the line that doesn't, and the discount not to invent.
See the example →A thread turning on a town
A link and one sentence in — where it's heading, who's carrying it, and whether replying helps or hurts.
See the example →What a briefing tells you that the room can't.
Written for the person who has to send it — the call first, then everything it rests on.
- Which sentence does the damageThe specific line that reads as evasion, blame-shifting or corporate cover — quoted back to you, with the reactions that produced it.
- Who you cannot afford to loseWhich groups react hardest, which ones the draft quietly writes off, and where the two overlap.
- The question you'll be asked nextWhat the draft leaves open — the thing the journalist, the regulator or the staff channel asks the moment it's out.
- The version to sendA statement drafted from your facts, tested and revised — never an invented promise, discount or apology you didn't offer.
- Where the reviewers disagreedThe reviewers' split printed as a split. A divided room is information, and you never get an average instead of it.
- What would change the callEach finding names the observable event that would reverse it — your watch-list for the first forty-eight hours after you publish.
The most sensitive documents in the building stay in Canada.
An unpublished statement, an embargoed announcement, the memo about the restructuring: these are the files you would least like to see leak. Here is exactly where they sit.
Your account, documents and reports are hosted and stored in Canada, encrypted at rest. On the standard service the AI model that processes your content runs outside Canada; if your rules require in-country processing end to end, we run PRISM for you on dedicated Canadian hardware as a private deployment.
The story moves. So does the briefing.
Run it again when the situation changes: the new report opens with Since your prior run — what got resolved, what's new, and how confidence moved and why. One click rewrites your statement with the report's refinements and tests it again.
Read the briefing in the app, publish it to your own branded portal at your own address, download the PDF for the sign-off meeting, send a secure link to counsel, or listen to the audio briefing on the way in.
Live from the catalog — what the app charges today.
Every name, description and price below is read from the same catalog the app bills from, at the moment you load this page. Change a product in the back office and this page changes with it.