Product recalls
Run the recall language past modeled customers, regulators, and counsel before publishing.
Product · PRISM Crisis
Test Public Reaction Before You Release Your Statement.
Layoffs, a recall, an accident, a closure, a controversy — the moments where you only get one chance to get the message right. PRISM Crisis lets you understand likely stakeholder reactions before you publish, in private, while you can still change a word.
The problem
You only get one chance to land a statement.
By the time the room sees your draft, every angle should already be tested. Today most teams rely on a handful of in-house reviewers and instinct. PRISM Crisis lets you run the statement past the stakeholders who will receive it — journalists, advocates, customers, regulators — and understand likely reactions before it's public.
The outcome
Understand likely stakeholder reactions before you publish.
PRISM Crisis returns a structured briefing: where stakeholders are likely to push back, which phrases read as deflection, where coalitions may form, and the language that will land better. Cited evidence and a confidence reading, ready to share with a board, a comms lead, or counsel.
How it works
Four steps. Hours, not weeks.
STEP 01
Describe the situation
Press release, recall notice, apology, or talking points — or just tell PRISM what happened.
STEP 02
PRISM models the audience
The stakeholders who would see this — journalists, advocates, customers, regulators — each with goals and likely posture.
STEP 03
It pressure-tests the message
Stakeholder perspectives react. Convergence and disagreement surface. Weak phrases break first.
STEP 04
You get the briefing
Risks, likely reactions, audience splits, and recommended language — with cited evidence and a confidence reading.
Use cases
What teams pressure-test with PRISM Crisis.
Executive apologies
Surface phrases that read as deflection or hollow contrition before they end up on the news.
Layoffs, closures & accidents
Understand how staff, communities, and media are likely to receive hard news before you deliver it.
Pricing
PRISM Crisis pricing.
Live credit packs and monthly plans are in the app. Buy as a guest — email + billing country only, no account required up front.