Product recalls
Test recall language for legal exposure, customer outrage, and follow-up demands before publishing.
Crisis Simulator
Test your statement before the cameras turn on.
Stress-test crisis communications, recall language, and executive apologies against thousands of synthetic stakeholders. See coalitions form, counter-narratives spread, and weak phrases get pulled apart — in private, before publication.
The problem
You only get one chance to land a statement.
By the time the room sees your draft, every angle should already be tested. Today most teams rely on a handful of in-house reviewers and instinct. Presaga lets you run the statement through hundreds of synthetic stakeholders — journalists, advocates, customers, regulators, plaintiffs — and see what they'll latch onto.
How it works
Four steps. Hours, not weeks.
STEP 01
Upload draft
Your press release, recall notice, apology, or talking points.
STEP 02
Generate stakeholders
Synthetic journalists, advocates, customers, regulators — each with goals and biases.
STEP 03
Simulate rounds
The system runs days of synthetic reaction across two simulated platforms.
STEP 04
Receive report
Sentiment, coalitions, attack lines, recommended language fixes. Chat with the report.
Use cases
What teams test with Crisis.
Executive apologies
Surface phrases that read as deflection, hollow contrition, or hostage-script before they end up on the news.
Press releases under pressure
Run a statement past synthetic press and advocates before facing the real ones.
Pricing
Crisis Simulator pricing.
Single Crisis Simulation
$199 one-time
One statement, full report.
- 100 stakeholders
- 20 rounds
- Structured report + chat
Deep Crisis Simulation
$499 one-time
High-stakes statements.
- 200 stakeholders
- 40 rounds
- PDF export + white label
Crisis Pro Monthly
$799 /month
For comms teams on standby.
- 5 sims / month
- Priority queue
- Project workspaces