Product recalls
Run the recall language past the customers, the regulator, and counsel before it's published — and find the phrase that reads as blame-shifting.
Presaga Crisis · Something happened
Respond with your eyes open.
A recall, an outage, a breach, a layoff, a story that's about to break. Presaga Crisis shows how customers, employees, the media and regulators are likely to react to what you're about to say — and drafts, tests and refines the statement with you — before you say it.
A briefing about a minute after a short conversation
No draft needed — it writes one from your facts
The real bodies involved are looked up, not guessed
In plain terms
You tell it what happened, in your own words. It builds an AI version of everyone who'll hear about it and lets them react. Then it argues over what that means, and hands you a statement you can actually send — with the reasons attached.
The moment
You get one chance to land this.
By the time the statement is public, every angle should already have been tested. Most statements are tested on the people who wrote them, the general counsel who has to sign them, and the clock. Presaga Crisis runs it past the people who will actually receive it — the customers, the staff, the journalist on the story, the regulator who has to be seen to act — and tells you what breaks first.
And if you haven't written anything yet — which in a crisis is normal — it drafts the statement from the facts you gave it, tests that, and revises it on what the test found.
What goes in, what comes out
Five sentences in. A Crisis briefing out.
An illustrative example, written to the shape of a current Crisis Decision Report — the situation as a customer would type it, and the call as the report delivers it.
What goes in
A lab result at 4:40, and nothing written
A batch of our chilled dip tested positive and has to come off shelves. About 9,000 tubs shipped to grocery stores in three provinces between the 8th and the 14th. Our largest retailer knows and is clearing it overnight; the inspection agency has been notified. We have had no illness reports. We have no statement and we need one tonight.
What comes out
A Crisis Decision Report — with the statement drafted, tested and revised
The Call · illustrative
Publish tonight, and lead with the batch codes. The audience that matters in the first twelve hours is the person standing in their kitchen holding the tub, not the trade press. Open with the batch codes and best-before dates, then the symptom to watch for and how long it can take to appear, then what to do with the product and how the refund works. Say what you know, and name what you do not know yet. Name the inspection agency you notified, and give a direct line with a person's name on it. Cut the sentence beginning “we take food safety seriously” — every segment read it as the company talking about itself while they were working out whether their child will be ill.
- The Call
- Operating Reality
- Who's Reacting
- What's Spreading
- Recommended Response
- What to Avoid
- Evidence & Confidence
- Your Original Input
Run one on your own situation →
Illustrative example — the report structure is real
What the report delivers
A Crisis Decision Report, section by section.
Written for the person who has to decide in the next hour — the call first, then everything it rests on.
- The CallHow bad this is, whether it's escalating, and the single most urgent action — in the first paragraph.
- Operating RealityWhat is known, what is uncertain, and what you are assuming — kept apart, so an assumption never masquerades as a fact.
- Who's ReactingWhich groups are responding, how, and which ones you cannot afford to lose.
- What's SpreadingThe claims actually traveling — including how your own facts are being distorted as they move.
- Recommended ResponseWhat to say, through whom, and when.
- What to AvoidThe moves that would make it worse, named so nobody makes them.
- Evidence & ConfidenceEvery finding's citations, the reviewers' disagreements on the record, what would change the call, and a confidence reading that can only be lowered.
- Your Original InputReproduced exactly as submitted, so anyone reading the report can see what the scrutiny examined.
The room that argues over it
Six seats read the reactions, and each exists because without it a specific way of being wrong would go unnoticed. Where they disagree, you see the disagreement — never an average.
- Voice of Those Affected
- Devil's Advocate
- Evidence Checker
- Practical Realist
- Early Warning
- Defender of the Plan
The usual way vs. Presaga Crisis
What a crisis statement usually costs to test.
The usual way
A retainer, an exercise, and instinct.
Well-prepared organizations keep a crisis firm on retainer and run a tabletop exercise once a year: weeks of scripting, a half-day in a boardroom, and a cast made up of their own staff. Everyone else sends the version written at 9 p.m., by someone who has now read it forty times.
With Presaga Crisis
Tested tonight, against the people who'll read it.
Describe what happened. PRISM builds the audience — the customers, the staff, the reporter, the regulator, the real public bodies it looks up — drafts the statement if you don't have one, tests it, and revises it on what the test found. You read the briefing, change a word, and send.
Industry estimates from published sources; see Compare for every figure and where it came from.
How it works
Four steps. Minutes, not weeks.
STEP 01
Tell it what's going on
A few sentences in your own words, a draft if you have one, a link if the conversation is already out there. A short guided conversation fills in the rest — mostly by clicking.
STEP 02
PRISM builds your audience
A simulated population built from your stakeholders — customers, employees, residents, journalists, regulators — including the real public bodies your situation pulls in.
STEP 03
They react. Then it's argued.
The audience reacts to the actual material. A named panel of AI reviewers argues about what the reactions mean, and a reviewer whose job is to break the draft attacks the conclusion.
STEP 04
You get the Decision Report
The call, the evidence, the disagreements, what would change the call, and an honest confidence reading. Read it, share it from your own portal, download it, or listen to it.
Use cases
What teams run through Presaga Crisis.
Breaches & outages
Say what you know, what you don't, and what you're doing — tested against the people whose data or service it was.
Layoffs, closures & accidents
See how staff, families, the community and the press are likely to receive hard news before you deliver it — and what they'll need to hear next.
Executive apologies
Surface the sentences that read as deflection or hollow contrition before they end up on the evening news.
Regulatory disclosures
Mandated notices — a boil-water advisory, a privacy breach, a safety finding — tested against the public and the body that will be asked about it.
A story that's about to break
A reporter has called. Test the holding statement, the full statement, and silence — and know which one the room supports.
After you act
The loop closes.
Every finding in the report names the real-world event that would reverse it. After you act, those become simple follow-up questions — did that happen? — and your answers build a track record of how the briefing compared with reality.
When the situation moves, run it again: the new report opens with Since your prior run — what got resolved, what's new, and how confidence moved and why. And one click rewrites your statement with the report's refinements and re-tests it.
Read it in the app, publish it to your own branded portal, share it by secure link, download the PDF, or listen to the audio briefing on the way to the meeting.
Plans and prices
Live from the catalog — what the app charges today.
Every name, description and price below is read from the same catalog the app bills from, at the moment you load this page. Change a product in the back office and this page changes with it.