Use case · Crisis response on Presaga

Pressure-test your statement before the cameras turn on.

Run your crisis statement, recall language, or executive apology past dozens to hundreds of modeled stakeholders — journalists, advocates, customers, regulators. Each Crisis briefing surfaces phrase-level vulnerability, fact mutation under stakeholder pressure, coalition formation, and the counter-narratives most likely to spread — in private, before publication.

The problem

You only get one chance to land a statement.

By the time the room sees your draft, every angle should already be pressure-tested. Today most teams rely on a handful of in-house reviewers and instinct. Presaga lets you run the statement past modeled journalists, advocates, customers, regulators, and plaintiffs — and see exactly what they're likely to latch onto before it's public.

Crisis comms team reviewing draft
How it works

Four steps. Hours, not weeks.

STEP 01

Upload your draft

Press release, recall notice, apology, or talking points.

STEP 02

Model the audience

Stakeholders who would see this — journalists, advocates, customers, regulators — each with goals and likely posture.

STEP 03

Pressure test

Stakeholder voices react across multiple rounds. Coalitions form. Counter-narratives surface. Weak phrases break first.

STEP 04

Receive the briefing

Risks, attack lines, audience splits, and recommended language fixes. Chat with the briefing to dig deeper.

Use cases

What teams pressure-test with Crisis.

Product recalls

Run the recall language past modeled customers, regulators, and counsel before publishing.

Executive apologies

Surface phrases that read as deflection, hollow contrition, or hostage-script before they end up on the news.

Press releases under pressure

Run a statement past modeled press and advocates before facing the real ones.

Pricing

Crisis briefing pricing.

Live credit packs and monthly plans are in the app. Buy as a guest — email + billing country only, no account required up front.

See live plans & pricing → All pricing details

Pressure-test your next statement in private.

Find the weak phrases before the cameras do.

Get a Crisis briefing →