
Product launches
Pressure-test the launch announcement and positioning before press day.
Simulate audience reaction to product announcements, ad creative, and campaign messaging across thousands of synthetic personas — before a dollar of media buy goes out the door.
A traditional 8-person focus group costs thousands and gives you the opinions of 8 people who were willing to show up. Presaga generates hundreds of synthetic audience members across the segments you actually care about, then has them react to your concept — at a fraction of the cost, in hours instead of weeks.

Your launch brief, ad copy, landing page, or video script.

Synthetic personas across the segments and demographics you target.

Personas react, share, push back, and recommend across simulated channels.

Sentiment by segment, sticky lines, dead lines, recommended pivots.

Pressure-test the launch announcement and positioning before press day.

Compare two creative directions side by side across the same synthetic audience.

Test how a new positioning lands with loyalists, skeptics, and the indifferent.