Price increases
The change is decided. Find out how subscribers take it, which reason they accept, and what makes them cancel — before you word the email.
Presaga Campaign · You're about to say something new
Test it before the world does.
A launch, a price change, a policy announcement, a consultation, a campaign line. Presaga Campaign shows who's enthusiastic, who's cold, who's persuadable and on what terms — which lines land and which backfire — before the budget is spent and the message can't be taken back.
Bring a draft, several drafts, or nothing at all
Compares framings side by side
Never invents a sweetener you didn't offer
In plain terms
Before you send the email, run the ad, or announce the price, a simulated version of your audience reads it. You find out who nods, who winces, and which sentence is doing the damage — while you can still change it.
The moment
Support is easy to assume and hard to read.
A focus group costs thousands and gives you eight recruited people in a room for ninety minutes. A survey tells you how many agreed with a sentence you wrote before anyone had read the line. Internal assumptions fill in the rest. Presaga Campaign puts the message in front of the audiences you're actually trying to move — the loyal, the skeptical, the barely paying attention — and shows you where it lands and where it breaks.
Decided but not yet written? Campaign drafts the announcement three ways — straight talk, benefit-led, story-led — from only what you told it. It will never invent a discount, an upgrade, or a perk to soften a message. If the audience wants one, the report says so as a finding.
What goes in, what comes out
An email and a brief in. A Campaign briefing out.
An illustrative example, written to the shape of a current Campaign Decision Report — the message as a customer would submit it, and the call as the report delivers it.
What goes in
A fitness studio raising its price, and the email that has to say so
An independent studio with about 600 members, the first increase since it opened. The owner is worried about the long-time members who joined at the founding rate, and about the two competing gyms that opened nearby last year. No discount or freeze is on the table.
What comes out
A Campaign Decision Report
The Call · illustrative
Refine first. The number lands; the reason doesn't. Long-time members read “costs have risen” as a shrug and “thank you for being part of this community” as the sentence before bad news. Say what the increase pays for in one line — the instructors kept, the hours kept — and give the founding-rate members their own sentence: what they got for three years, and that nothing else changes. Send the two versions to the two groups. Do not add a discount you haven't decided on: the audience that wants one is real, and that is a finding for you, not a line for the email.
- The Call
- Strategic Position
- Audience Reaction
- What Resonates / What Creates Friction
- Reach & Performance Forecast
- Recommended Refinements
- Risk & Watch-outs
- Evidence & Confidence
- Your Original Input
Test your own message →
Illustrative example — the report structure is real
What the report delivers
A Campaign Decision Report, section by section.
Written for the person deciding whether to launch — the call first, then everything it rests on.
- The CallLaunch, refine first, or rethink — with the one change that would most improve the outcome.
- Strategic PositionWhat the campaign is trying to own, and what success actually depends on.
- Audience ReactionWho was enthusiastic, who was cold, and who is persuadable — on what terms.
- What Resonates / What Creates FrictionThe specific lines that work and the ones that backfire, quoted.
- Reach & Performance Forecast, Refinements, Watch-outsWhether the message is built to travel, the exact rewrites the evidence supports, and the risks to watch after launch.
- Evidence & ConfidenceEvery finding's citations, the reviewers' disagreements on the record, what would change the call, and a confidence reading that can only be lowered.
The room that argues over it
Six seats read the reactions. The Hostile Reader is there to read your message the way your opponents will; the Message Checker is there to catch the claim you can't back up.
- Voice of the Audience
- Devil's Advocate
- Evidence Checker
- Hostile Reader
- Message Checker
- Defender of the Draft
The usual way vs. Presaga Campaign
What testing a message usually costs.
The usual way
Focus groups, panels, and a gut call.
Teams with a research budget run two or three focus groups and a panel survey, wait a few weeks, and get a deck. Teams without one ask the people down the hall, who already know what the message meant. Both find out how the message really lands the same way — by launching it. Even an A/B test on your own list, the best evidence there is, only works after the message has gone to someone.
With Presaga Campaign
Every segment, every line, before launch.
Describe the audiences and paste the message — or the decision, if the message isn't written. PRISM builds the segments, lets them read it, argues over the reactions, and returns the lines that work, the lines that backfire, and the rewrite the evidence supports.
Industry estimates from published sources; see Compare for every figure and where it came from.
How it works
From an idea to audience signal in four steps.
STEP 01
Tell it what's going on
A few sentences in your own words, a draft if you have one, a link if the conversation is already out there. A short guided conversation fills in the rest — mostly by clicking.
STEP 02
PRISM builds your audience
A simulated population built from your stakeholders — customers, employees, residents, journalists, regulators — including the real public bodies your situation pulls in.
STEP 03
They react. Then it's argued.
The audience reacts to the actual material. A named panel of AI reviewers argues about what the reactions mean, and a reviewer whose job is to break the draft attacks the conclusion.
STEP 04
You get the Decision Report
The call, the evidence, the disagreements, what would change the call, and an honest confidence reading. Read it, share it from your own portal, download it, or listen to it.
Use cases
What teams test with Presaga Campaign.
Launches & repositionings
Test the claim, the tone, and the proof point against the loyal, the skeptical, and the competition's customers.
Public consultations
Understand where the community stands — and which framing brings the room along — before you open the floor.
Policy announcements
A rate change, a service cut, a new rule. See who supports it, where resistance concentrates, and the equity concern the draft never mentions.
Internal announcements
A restructuring, a return-to-office policy, a benefits change — tested against your own workforce's segments before the all-hands.
Appeals & campaigns
A fundraising ask, a ballot measure, a coalition message. Find the line that moves the persuadable middle and the one that only fires up the base.
Built for the loop
Test. Revise. Test again.
Take the report's refinements, revise the message — or let one click rewrite it from the report's own suggestions — and run the revised version. The new report opens with Since your prior run: what got resolved, what's new, and how the reception shifted.
Read it in the app, publish it to your own branded portal, share it by secure link, download the PDF, or listen to the audio briefing. When the real announcement goes out, the follow-up questions the report generated for itself — did cancellations exceed your threshold? — let you record what actually happened, and the record grows.
Plans and prices
Live from the catalog — what the app charges today.
Every name, description and price below is read from the same catalog the app bills from, at the moment you load this page. Change a product in the back office and this page changes with it.